126%more conversions
Test-and-learn campaigns for Michigan Auto Law
Using data on keyword cost, the firm increased conversions and cut its average cost per click.
A book by Chip LaFleur
Digital Marketing for Law Firms: The Secrets to Getting More Clients and Better Cases
Chip LaFleur has dedicated his career to empowering law firms and helping attorneys make better digital marketing decisions. In Digital Marketing for Law Firms, he explains complex topics in plain English, helping you maximize your marketing budget. You’ll learn how to:
- Build a law firm brand that expresses your value and connects with legal consumers
- Write content that attracts readers year after year
- Invest in targeted PPC and social media advertising that gets results
- Foster brand ambassadors who champion your firm
- Create visual content and video that connects with your leads
- Select the right KPIs to assess your marketing plan’s performance
Why we wrote this book
Even before your clients retain you, they’re researching you online. If your digital marketing presence isn’t compelling and easy to find, you’re going to miss out on a lot of business. But many attorneys don’t have the time to research every single marketing tactic and craft a strategic plan from scratch. That’s why we wrote this book. Digital Marketing for Law Firms provides practical, real-world advice from nationally-recognized legal marketing experts.
This comprehensive resource offers checklists, examples, and step-by-step guides that can help you create a website, build your brand, and connect with your ideal clients. LaFleur has been, since day one, a legal marketing agency. We understand the unique challenges that law firms face and how to speak to their clients at every step of their journey. Now, we’re sharing our insight with you.
What readers say
This book is a continuation of Chip’s mission to educate lawyers about the power of digital marketing. In it, you’ll find detailed information about how to build your law firm’s brand; create a website; and connect with people through compelling blogs, ad campaigns, and social media platforms. The text is filled with practical information, examples, and anecdotes. Even after many years of working with Chip and his team, I learned some new things while reading it. Even if you decide to hire an agency to build and implement your digital marketing plan, Digital Marketing for Law Firms is a valuable tool. As you read, you’ll gain the expertise and confidence you need to make smart decisions, identify the best partner, review proposals, and assess their performance…
Tom CrosleyCrosley Law P.C. This helpful guide explains in simple terms not only why, but also how, to adopt internet marketing strategies that will result in a return on investment for your law firm. Digital Marketing for Law Firms is broken down into 17 easily digestible chapters. My (non-legal!) advice? It’s worth the purchase just for the opportunity to read and implement the steps described in the first chapter, on building a brand, and the sixth chapter, on writing online content that will turn potential clients into your clients.
Amanda NarvaesDrew Cooper & Anding Digital Marketing for Law Firms is a comprehensive guide to creating and building an engaging online campaign to attract new clients. A must-read for any lawyer who is serious about growth in this highly competitive environment. Well done, Chip LaFleur!
Andy CitrinAndy Citrin Injury Attorneys Informative and insightful. Chip has taken what he has learned from his years of experience and put that information in an easy-to-understand format that provides answers to what works in digital marketing.
Matthew R. MyersMyers Law Firm, P.L.L.C. LaFleur breaks down what it takes to take my law firm to the next level. This book offers practical guidance to law firms of all sizes, but I especially like that the solo practitioner can implement these strategies and tips.
Kari SantanaLaw Office of Kari Santana
About the author
Since the early days of the internet, Chip LaFleur has been fascinated by its power and potential. He quickly became convinced that digital marketing’s trackability made it more effective and powerful than traditional marketing platforms. Soon, he began to help his clients use data-driven digital solutions to reach their marketing goals.
In 2015, Chip founded LaFleur. The Grand Rapids, Michigan-based marketing agency has focused on legal marketing from the beginning, helping law firms nationwide build effective marketing plans, empower their communities, and reach their ideal clients. Today, LaFleur is a recognized name in the legal and digital marketing industries. The agency focuses on digital marketing for professional services, with deep specializations in heavily regulated industries like legal, healthcare, and financial services.
Chip loves spending time with his wife and sons in his spare time, building things out of wood and metal, and being outdoors.
“The purpose of this book is to help attorneys expand their digital footprint, increase their number of qualified leads, and grow their businesses.” Chip LaFleur
Become a better legal marketer
As you read, you’ll gain the expertise and confidence you need to make smart decisions, identify the best partner, review proposals, and assess performance.
Order nowClient successes
10%more signed cases, year over year
Crosley Law rolls out the red carpet for their clients
An award-winning first commercial for the San Antonio firm, built around the shift from red tape to red carpet.
41.1%more cases, year over year
Always-on agentic marketing helps take Crosley Law from page nine to page one
An AI workflow that reviews the firm’s website every day helped Crosley Law reach page one for its core search and show up far more often in AI answers.