126%more conversions
Test-and-learn campaigns for Michigan Auto Law
Using data on keyword cost, the firm increased conversions and cut its average cost per click.
Growth marketing for law firms that want to see the math.
Since 2015 we have helped firms grow inside their bar rules, and measured it in what counts: signed cases, cost per qualified lead, and revenue per engagement.
Try it with your firm’s numbers
New clients21.6
Revenue from intake, monthly$183,600
Every point of signed rate is worth $10,200 a month to this firm. That is where we start.
Results, with the source named
- 126%more conversions in one year
- Michigan Auto Law, Google Ads
- 55%lower cost per acquisition
- Michigan Auto Law, Google Ads
- 10%more signed cases, year over year
- Crosley Law, connected TV
- Gold Addyand three Telly awards, 2023
- Crosley Law, “red tape to red carpet”
What we do for firms
Before we touch your marketing, we learn your firm, your clients and your goals. Then we put effort where the math says it will pay.
SEO/GEO
Long-term organic visibility that brings in qualified cases month after month, for a fraction of what ads cost.
Learn moreLocal SEO
Show up in the map pack and local results when someone searches for a lawyer near them.
Learn morePaid Advertising
Google Ads, Local Services Ads and connected TV, funded where your cost per signed case is lowest.
Learn moreWebsite Design
Fast, accessible, search-ready websites designed to turn a visit into a call.
Learn moreAI Consulting
Content brains and AI-assisted intake, implemented with your ethics rules in view.
Learn moreNot sure where to start?
Tell us where the firm is and where you want it to be. We come back with the math: what is working, what is not, and what to fix first.
Get a growth plan
How the work runs
The order we work in, from first call to the quarterly refinement that keeps a campaign earning.
Create the strategy
Market research, audience mapping and your firm's narrative, tied to the cases you want more of.
Launch the foundation
Your website, local presence and tracking, built so every call and form can be traced to its source.
Expand the message
Content written for the questions clients ask before they call, reviewed for your state's advertising rules.
Amplify reach
Paid search, Local Services Ads and connected TV, funded where cost per signed case is lowest.
Refine every quarter
Dashboards and a standing review of what is working, so budget follows results and not habit.
Case studies
Two of the firms we have worked with, and what changed.
10%more signed cases, year over year
Crosley Law rolls out the red carpet for their clients
An award-winning first commercial for the San Antonio firm, built around the shift from red tape to red carpet.
41.1%more cases, year over year
Always-on agentic marketing helps take Crosley Law from page nine to page one
An AI workflow that reviews the firm’s website every day helped Crosley Law reach page one for its core search and show up far more often in AI answers.
From the blog and Legal Marketing Radio
Notes on AI search, intake, compliance and the business of running a firm.
Get a growth plan for your firm
Tell us where the firm is and where you want it to be. We come back with the math: what is working, what is not, and what to fix first.