Insights
Notes on AI search, intake, compliance and the business of running a firm, written for lawyers and the people who market their firms.
GEO for Law Firms: How AI Search Is Changing How You Get Found
Why Should Lawyers Care About Retrieval-Augmented Generation (RAG)?
Practical AI for Law Firm Intake: Human first touch, AI everywhere else
Smaller, Smarter Model Stacks: Choosing Domain-Specific over Foundation Models
Legal's New AI Rulebook: How Plaintiff Firms Stay Visible and Compliant
The Connectionology Principle: How Trial Skills Build Law Firm Growth
Case Study: Building a Content Brain for a TBI Attorney
Private Equity and the Legal Market
Branding as the Law Firm Growth Strategy of 2026
AI Infrastructure 101: What It Really Means for Legal Marketing
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